BICU LOUNGE - RWANDA - LOGO CONCEPT
a visual representation of luxury immersed in the clouds, capturing the essence of the word "BICU," meaning clouds in Kinyarwanda.
Luxury in the Clouds:
The central theme of the logo revolves around the concept of luxury intertwined with the ethereal beauty of clouds. The aim was to create a visual identity that conveys a sense of sophistication and elevated experience synonymous with BICU Lounge.
Ideation of the Logo:
The ideation process explored various avenues, each encapsulating the essence of luxury within the context of clouds. Three primary concepts emerged:
A. Raining Luxury into a Glass:
The initial concept played with the idea of luxury raining into a glass, symbolizing a cascading experience of opulence. While compelling, it evolved into more dynamic and visually engaging possibilities.
B. Champagne Glass in the Clouds:
This concept positioned a champagne glass amidst the clouds, a symbol of celebration and elevated experiences. However, the design journey led to further exploration of adding an element of playfulness and mystery to the visual narrative.
C. Champagne Offered with a View of the Clouds:
The third concept aimed to evoke a sense of wonder by offering champagne with a view of the clouds. This direction provided a unique perspective, but the desire for a touch of whimsy and intrigue persisted.
Final Logo Composition:
The culmination of these concepts resulted in a logo that seamlessly blends the elegance of clouds with a playful and mysterious twist. The final design features a cloud delicately hovering over a glass, not of champagne, but a more playful and imaginative beverage. The cloud, in turn, sprinkles an aura of mystery and luxury, inviting patrons to indulge in a unique experience.
Luxury, Playfulness, and Mystery:
The choice to transform the traditional champagne glass into a more whimsical drink adds an element of surprise and joy, aligning with the desire to create a lounge experience that is both luxurious and enjoyable. The cloud becomes not just a backdrop but an active participant, infusing an air of mystery and fascination.
Conclusion:
In presenting this portfolio breakdown, the intention is to convey the thoughtful exploration and evolution of ideas that led to the creation of the BICU Lounge logo. It's not just a symbol; it's an invitation to step into a world where luxury meets the playful allure of clouds.
